Possibly a new bike shop

LJS blog.

One of the commenters suggests it could be a trek store. I hope not. We've got plenty of Trek here. It'd be nice to have something like monkey wrench on the south side. Something that carries good stuff in addition to what's popular: You know, a store where the saddle area isn't filled with gel cushions but has a wide variety of saddles including Brooks. Something that carries some steel frames.